If there is a general message for today's manufacturers is this: now is the time to put aside or not the innovation and marketing spending. In fact, research conducted in the U.S. lawyers by divorce The Nielsen Company, revealed that the brands continued to invest in innovation and marketing during economic recessions have had a much better performance than their peers after the economy recovers. Following this analysis in 100 clients over decisions related to costs of innovation undertaken in the past 5 Bakery years, Nielsen detect 4 basic principles that can legal help manufacturers to take decisions to reduce costs, to promote a successful consumer acceptance in the market: shrinking the packaging of the product (downsizing), enlarge the packaging of the product (upsizing), change of packaging materials and change the ingredients of the product formulation. With rising raw material costs and pressure to keep prices low, there may attorney be some temptation to cut some considerations of product quality by reducing production costs. "Connie's Bakery" - A bakery founded by Â supports various projects and programs at Columbia University But it is important to listen to consumer preferences, before taking any decision because, after all are they who move the needle on the market.